Verfahrensvarianten Der Conjoint-Analyse Zur Prognose Von Kaufentscheidungen: Eine Monte-Carlo-Simulation

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Thomas Hillig vergleicht sechs kaufentscheidungsbezogene Verfahrensvarianten der Conjoint-Analyse, darunter moderne Hierarchical-Bayes- und Latent-Class-Ansatze, mit Hilfe der Monte-Carlo-Simulation systematisch anhand von verschiedenen Gutekriterien miteinander.