Wettbewerbsforschung Und Conjoint-Analyse
Sascha Fabian
Wettbewerbsforschung Und Conjoint-Analyse
Sascha Fabian
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Ausgehend von der Erkenntnis, dass der Erfolg einer bestimmten Strategie oft von den Reaktionen der Wettbewerber abhangt, entwickelt Sascha Fabian ein Modell zur Vorhersage der Reaktionen von Wettbewerbern auf eigene Marktaktionen. Er liefert Ansatzpunkte fur neue Forschungen sowie explizite Handlungsempfehlungen fur Manager, die mit den Herausforderungen eines intensiven Wettbewerbs konfrontiert sind.
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