Der Einflussfaktor Bundelungskosten Bei Nachfragerbundelungen
Andreas Klein
Der Einflussfaktor Bundelungskosten Bei Nachfragerbundelungen
Andreas Klein
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Andreas Klein untersucht das Problemfeld der Bundelungskosten, indem er diese transaktionskostentheoretisch begrundet. Anschliessend vergleicht er auf der Basis marktforscherischer Gutemerkmale ein kompositionelles mit einem dekompositionellen Messverfahren. Untersuchungskriterien sind Hohe und Struktur von Bundelungskosten.
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