Der Einflussfaktor Bundelungskosten Bei Nachfragerbundelungen

Andreas Klein

Der Einflussfaktor Bundelungskosten Bei Nachfragerbundelungen
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
27 May 2004
Pages
324
ISBN
9783824481118

Der Einflussfaktor Bundelungskosten Bei Nachfragerbundelungen

Andreas Klein

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Andreas Klein untersucht das Problemfeld der Bundelungskosten, indem er diese transaktionskostentheoretisch begrundet. Anschliessend vergleicht er auf der Basis marktforscherischer Gutemerkmale ein kompositionelles mit einem dekompositionellen Messverfahren. Untersuchungskriterien sind Hohe und Struktur von Bundelungskosten.

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