Behavioral Finance und Werbung fur Investmentfonds: Beeinflussung der Risko-Rendite-Wahrnehmung privater Anleger

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Jennifer Jordan zeigt anhand der Forschungsrichtung Behavioral Finance, wie die Risiko-Rendite-Wahrnehmung privater Anleger durch bestimmte inhaltliche Elemente der Werbung beeinflusst wird.