Innovationsmarketing fur UMTS-Diensteangebote
Stephan Bohm
Innovationsmarketing fur UMTS-Diensteangebote
Stephan Bohm
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Stephan Bohm analysiert die mit der Einfuhrung von UMTS-Mobilfunkdiensten verbundenen marketingspezifischen Fragestellungen und entwickelt eine Innovationsmarketingkonzeption fur UMTS-Netzbetreiber, die Ansatzpunkte zur marktorientierten Entwicklung von Diensteangeboten und zur Ausgestaltung der Marketinginstrumente in der Einfuhrungsphase von innovativen UMTS-Diensteangeboten bietet.
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