Innovationsmarketing fur UMTS-Diensteangebote

Stephan Bohm

Innovationsmarketing fur UMTS-Diensteangebote
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
24 February 2004
Pages
617
ISBN
9783824479979

Innovationsmarketing fur UMTS-Diensteangebote

Stephan Bohm

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Stephan Bohm analysiert die mit der Einfuhrung von UMTS-Mobilfunkdiensten verbundenen marketingspezifischen Fragestellungen und entwickelt eine Innovationsmarketingkonzeption fur UMTS-Netzbetreiber, die Ansatzpunkte zur marktorientierten Entwicklung von Diensteangeboten und zur Ausgestaltung der Marketinginstrumente in der Einfuhrungsphase von innovativen UMTS-Diensteangeboten bietet.

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