Wirkungen des Produktdesigns: Analyse und Messung am Beispiel Automobildesign

Thomas C. Kohler

Wirkungen des Produktdesigns: Analyse und Messung am Beispiel Automobildesign
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
23 September 2003
Pages
268
ISBN
9783824479399

Wirkungen des Produktdesigns: Analyse und Messung am Beispiel Automobildesign

Thomas C. Kohler

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Am Beispiel des Automobilsektors untersucht Thomas C. Kohler die Wirkung von Produktdesign auf den Konsumenten und entwickelt geeignete Messansatze, die dem Designer bereits wahrend der Produktentstehung abgesicherte Informationen liefern.

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