Management von Business Webs

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Andreas Franz operationalisiert den Begriff Business Web, stellt das Management der Beziehungen zwischen den Netzwerkteilnehmern in den Mittelpunkt seiner Studie und analysiert die Dynamik der Beziehungen zwischen den eigenstandigen Unternehmen der Wertschopfungsplattform auf der Grundlage eines Lebenszyklusmodells.