Irreversibilitat Und Unternehmensstrategie: Das Konzept Der Sunk Costs Und Seine Entscheidungsrelevanz

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Dr. Alexandra Gross-Schuler widerlegt die weit verbreitete Aussage, versunkene Kosten seien entscheidungsirrelevant, und zeigt anhand einer Analyse die Bedeutung von Sunk Costs im Rahmen strategischer Investitionsentscheidungen auf.