Corporate Foundation als PR-Instrument

Jens Marquardt

Corporate Foundation als PR-Instrument
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
29 May 2001
Pages
294
ISBN
9783824473632

Corporate Foundation als PR-Instrument

Jens Marquardt

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Auf der Basis von Informationen zum unternehmerischen Stiftungsengagement und einer selbst erstellten PR-Konzeption untersucht Jens Marquardt die Determinanten und Erfolgswirkungen beim Einsatz einer Corporate Foundation als PR-Instrument.

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