Validitat Computergestutzter Hybrider Conjoint-Analysen

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Mit der Customized Computerized Conjoint Analysis (CCC) und der Choice-Oriented Individualized Conjoint Analysis (CHIC) stellt Susanne Hensel-Boerner neue computergestutzte hybride Conjoint-Varianten vor, die sie einer umfangreichen empirischen Validitatsprufung unterzieht.