Effizienzbewertung von Organisationsstrukturen: Integration verhaltenswissenschaftlicher Erkenntnisse am Beispiel der Marktforschung

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Jens Grundei wertet verhaltenswissenschaftliche Erkenntnisse uber das Verhalten von Handlungstragern in Unternehmungen aus und erarbeitet ein Konzept zur Integration der Verhaltensdimension in die Effizienzbewertung von Organisationsstrukturen.