Kundenorientierung Von Transportdienstleistern: Konzeption Und Anwendung Eines Messinstrumentes
Kundenorientierung Von Transportdienstleistern: Konzeption Und Anwendung Eines Messinstrumentes
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Der Autor entwickelt eine Methode, die aktuelle Kundenorientierung eines Betriebes zu messen, und erarbeitet ein praxisgerechtes Kennzahleninstrument, aus dem sich konkrete Handlungsempfehlungen fur Dienstleistungsunternehmen ableiten lassen.
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