Marketing Fur Die Private Finanzplanung: Vermarktung Einer Innovativen, Komplexen Beratungsleistung

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Der Autor entwickelt auf der Basis von empirischen Angebots- und Nachfrageanalysen Empfehlungen fur die Vermarktung der Privaten Finanzplanung als einer neuen, anspruchsvollen Beratungsleistung.