Kundenbindungssysteme Fur Kreditinstitute: Der Zusammenhang Von Kundenorientierung, Dienstleistungsqualitat Und Beschwerdemanagement

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Der Autor stellt den Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung dar. Kundenorientierung, Dienstleistungsqualitat und Beschwerdemanagement sind wichtige Bestandteile wirkungsvoller Kundenbindungssysteme.