Optimales Online-Marketing: Marketingmoeglichkeiten Und Anwendergerechte Gestaltung Des Mediums Online

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Kein Global Player kann es sich in Zukunft leisten, nicht im World Wide Web (WWW) des Internet vertreten zu sein. Stefan Hoffmann zeigt auf, welche Business-Moeglichkeiten das Internet den Unternehmen bietet und wie diese optimal in das klassische Marketing eingebunden werden.