Innovation Von Dienstleistungen: Organisation Von Innovationsprozessen in Universalbanken
Innovation Von Dienstleistungen: Organisation Von Innovationsprozessen in Universalbanken
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Markus Schneider untersucht die organisatorische Gestaltung von Innovationsprozessen in deutschen Universalbanken mit besonderer Beachtung der projektspezifischen Gegebenheiten, der Dienstleistungsmerkmale und der Innovation.
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