Internet Und Strategisches Umweltmanagement: Krisenabwehr Durch Stakeholder-Orientierte Kommunikation

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Die Autorin zeigt anhand verschiedener Kommunikationsmittel unter besonderer Berucksichtigung des Internet, wie Unternehmungen durch praventive Kommunikation ihre wirtschaftliche Loesungskompetenz beweisen und damit ihre Handlungsautonomie bewahren koennen.