Politisches Marketing in den Massenmedien

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Die strategische Inszenierung von Politik in den Massenmedien ist ein alltagliches Phanomen. Politiker vermarkten sich und ihre Themen, um die OEffentlichkeit in ihrem Sinne zu beeinflussen. Ines Dombrowski untersucht die angewandten Praktiken aus verhaltenswissenschaftlicher Sicht.