Politisches Marketing in den Massenmedien

Politisches Marketing in den Massenmedien
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
18 August 1997
Pages
274
ISBN
9783824465729

Politisches Marketing in den Massenmedien

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Die strategische Inszenierung von Politik in den Massenmedien ist ein alltagliches Phanomen. Politiker vermarkten sich und ihre Themen, um die OEffentlichkeit in ihrem Sinne zu beeinflussen. Ines Dombrowski untersucht die angewandten Praktiken aus verhaltenswissenschaftlicher Sicht.

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