Strategische Partnerschaften in Mittelstandischen Unternehmen: Option Zur Sicherung Der Eigenstandigkeit

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Die Arbeit untersucht, wie die Tendenzen mittelstandischer Unternehmen, an bewahrten Verhaltensformen festzuhalten, aufzuweichen sind und wie man sie fur die Chancen von strategischen Partnerschaften sensibilisieren kann.