Von der Offline- zur Online-Kommunikation

Stephan Platt

Von der Offline- zur Online-Kommunikation
Format
Mixed media product
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
25 November 2005
Pages
286
ISBN
9783824408214

Von der Offline- zur Online-Kommunikation

Stephan Platt

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Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.

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