Deutsche Unternehmen in China: Markte, Partner, Strategien

Deutsche Unternehmen in China: Markte, Partner, Strategien
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
25 February 2003
Pages
244
ISBN
9783824406876

Deutsche Unternehmen in China: Markte, Partner, Strategien

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Die Autoren des Sammelbandes setzen sich mit Strategien, Chancen und Problemen kleinerer und mittlerer Unternehmen unter den Bedingungen wirtschaftlicher Globalisierungsprozesse auseinander und prasentieren Empfehlungen fur die Praxis. Schwerpunkte sind: Marktauswahl und Markteintrittstrategien; Standortwahl und Partner in China; Management vor Ort: Organisationskultur, Personalauswahl und Mitarbeiterfuhrung.

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