Growth Through Experience

Want to move from market player to market shaper? It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied, how do you create lasting differentiation? This book offers you a practical approach: a strategic model and 26 actionable thought starters you can deploy right away. Discover how the strategic interplay of Big Idea, Proposition Experience and Communication Experience created breakthrough successes for brands like Southwest Airlines, Tesla, Oatly or Airbnb. And harness the power of each thought starter for immediate impact - turning decades of in-market experience into your competitive advantage. Take the first step. Turn the page - and transform your brand into a growth engine. Because in today's market, the best experience wins.