Jan Tschichold: Posters of the Avantgarde

Jan Tschichold (1902-1974 ) was one of the most outstanding and influential graphic artists and typographers of the 20th century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and designer of some 70 posters and then, later on, as a self-critical typographer and typeface designer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Tschichold received many prizes for his work. For example, the Societe Typographique de France appointed him an honorary member in 1960, and he was named an honorary Royal Designer of Industry by the Royal Society of Arts in 1965.

This book is an analytical examination of Tschichold’s posters. It contains his own collection of posters, with works by Hans Arp, El Lissitzky, Laszlo Moholy-Nagy, Oskar Schlemmer, and others, as well as the approximately 70 posters he designed himself.