Marketing: Hier wirst Du geholfen! Lernvorsprung durch vom Experten verdichtetes Fachwissen

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Themenfelder? Samtliche Bausteine einer Marketing-Konzeption (Kauferverhalten, Marketing-Ziele, Marketing-Forschung, Planungsinstrumente, Strategisches Marketing, Marketing-Mix, Marketing-Kontrolle, Marketing-Organisation) Zielgruppen? - Studierende und Dozenten/innen in Bachelor- und Masterstudiengangen, die sich mit Marketing beschaftigen - Praktiker, die ihr Tatigkeitsfeld strukturieren und optimieren wollen