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In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company’s performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path which restrains transformational change. Accordingly, the study elucidates the ongoing digital transformation as it manifests itself in the evolution of incumbents’ digital business strategies. In addition, this thesis seeks to derive important implications for business practice, as it helps practitioners to develop a better understanding of digital business strategies, especially considering that digitalization challenges the conventional wisdom of competition. This is particularly important, as with increasing digitalization, tightly integrated digital business strategies will be among the biggest determinants of a company’s future success. In einer immer starker digitalisierten Welt ist es wichtig digitale Technologien in die Geschaftsstrategie eines Unternehmens einzubetten, was zu einem ubergreifenden Phanomen fuhrt, das als digitale Geschaftsstrategie bezeichnet wird. Dementsprechend zielt diese Arbeit darauf ab, das Verstandnis des Konzepts der digitalen Geschaftsstrategie im Allgemeinen sowie dessen Einfluss auf die Performance eines Unternehmens zu verbessern. Gleichzeitig sind etablierte Unternehmen oft durch Pfadabhangigkeiten und Tragheit eingeschrankt, da Fuhrungskrafte dazu neigen, auf fruhere Erfahrungen zuruckzugreifen und strategische Entscheidungen, mit denen sie vertraut sind, gegenuber unbekannten Optionen zu bevorzugen In der Folge verharren Unternehmen auf e
