Structuring Design: Graphic Grids in Theory and Practice

Ulysses Voelker,Michael Schmitz

Structuring Design: Graphic Grids in Theory and Practice
Format
Hardback
Publisher
Niggli Verlag
Country
Switzerland
Published
26 November 2019
Pages
176
ISBN
9783721209945

Structuring Design: Graphic Grids in Theory and Practice

Ulysses Voelker,Michael Schmitz

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed.

The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

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