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Home / Strategic Assessment of the Lufthansa Group’s Introduction of Eurowings and Its Associated New Strategy
Strategic Assessment of the Lufthansa Group's Introduction of Eurowings and Its Associated New Strategy
Paperback

Strategic Assessment of the Lufthansa Group’s Introduction of Eurowings and Its Associated New Strategy

Erik Somssich
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Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group’s new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.

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MORE INFO
Format
Paperback
Publisher
Grin Publishing
Date
30 May 2017
Pages
28
ISBN
9783668426542

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group’s new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.

Read More
Format
Paperback
Publisher
Grin Publishing
Date
30 May 2017
Pages
28
ISBN
9783668426542

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