Development of Tourist Typology and Image of the Area in the Lake District, UK and Rheinsteig (Hiking Trail), Germany

Seminar paper from the year 2010 in the subject Tourism, University of Iceland, course: Nature-based Tourism, language: English, abstract: The aim of this report is to compare the history of tourism in two areas and show how tourist typology and image has changed over time. The areas chosen are the Lake District in the UK and the Rheinsteig Hiking Trail in Germany. These areas were chosen due to nationality of the authors and their personal knowledge of the areas. Understanding the image of an area and the tourist typology is important in understanding why destinations rise and fall in popularity over time. Numerous models have been created to attempt to define and predict the evolution of tourism including Butler s model of evolution of tourist areas and Plog s psychographic scale. This report aims to evaluate whether these models can be used to define the tourist typology within the areas selected and to show how it has developed over time.