Marketing Fur Die Generation X: So Erreichen Sie Die 16- Bis 29jahrigen

Director Klaus Scherer,Director Klaus Scherer (Department of Psychology, University of Geneva, Switzerland Swiss Center for Affective Sciences, University of Geneva, Switzerland)

Marketing Fur Die Generation X: So Erreichen Sie Die 16- Bis 29jahrigen
Format
Paperback
Publisher
Gabler Verlag
Country
United Kingdom
Published
13 November 2013
Pages
184
ISBN
9783663058342

Marketing Fur Die Generation X: So Erreichen Sie Die 16- Bis 29jahrigen

Director Klaus Scherer,Director Klaus Scherer (Department of Psychology, University of Geneva, Switzerland Swiss Center for Affective Sciences, University of Geneva, Switzerland)

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Die 16- bis 29jahrigen - die Generation X - sind kaufkraftig und konsumfreudig, jedoch sprunghaft in ihrem Kaufverhalten und selbst fur Marktfuhrer wenig berechenbar. Die beiden Experten fur Jugendmarketing erlautern die wichtigsten Marketing-Strategien, mit denen Unternehmen die Generation X gezielt erreichen koennen. Mit konkreten Empfehlungen fur Unternehmen, Organisationen und Werbeagenturen.

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