Modern Public Relations Practice in Kenya

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This Book is a product of many years of research and inquiry into how best the teaching, administration, comprehension and application of public relations and corporate communication could be taught in the universities and tertiary level colleges. It offers deep insights and practical scenarios to those who seek ways of understanding new PR and communication approaches in the academic as well as the corporate worlds.The book carries the reader step-by-step through the various elements of effective corporate communication management and governance. It carters for the academic and research requirements of students pursuing public relations, corporate communications, media studies and related programs, as well as those who are already in the field of practice. John Oluoch and Ciarra Doris have been in the communication and public relations field as researchers, academicians and practitioners for a long time, during which they have been exposed to intensive professional training in Kenya, Uganda, Israel, India, Malawi, USA, among others.They are also members of the Public Relations Society of Kenya(PRS