The Vetrosexual - Fashion’s Most Important New Shopper

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ‘Retrosexual’ and ‘Metrosexual’ profiles. It is established that this generation are instead part of a new profile - the ‘Vetrosexual’ - whose consumer behaviour has shifted from previous generations.