Einfluss Von Retailer Brands Auf Das Image Von Private Label Brands: Eine Experimentelle Analyse Im Online-Fashionhandel

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Die Markierung von Private Label Fashion Brands als Untersuchungsgegenstand.- Theoretische Grundlagen und Herleitung des Untersuchungsmodells.- Empirische Analyse der vertikalen Dimension von Private LabelFashion Brands.- Schlussbetrachtung und Ausblick.-