Dialogmarketing Perspektiven 2019/2020: Tagungsband 14. Wissenschaftlicher Interdisziplinarer Kongress Fur Dialogmarketing

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Methoden des kundenzentrierten Innovationsmanagements.- Kunstliche Intelligenz im Marketing.- Wie KI die Analyse der User Experience unterstutzt.- Einkaufsmotive in Deutschlands groessten Onlineshops.- Datenschutz im Marketing.- Der Einsatz der Blockchain-Technologie im (Dialog-)Marketing.- Die Bestimmung hinreichend umfassender Datenbestande zur Konzeption von Marketingkampagnen.- Medienkompetenz im Social-Media-Dialog.