Einfuhrung in Die Moderation Von Gruppendiskussionen
Thomas Kuhn,Kay-Volker Koschel
Einfuhrung in Die Moderation Von Gruppendiskussionen
Thomas Kuhn,Kay-Volker Koschel
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Die Autoren Thomas Kuhn und Kay-Volker Koschel geben in diesem Band eine praxisnahe Einfuhrung in die Moderation von Gruppendiskussionen in Markt- und Sozialforschung. Aus sozialpsychologischer Perspektive werden inhaltlich zuerst Grundzuge der Moderation aufgezeigt und dann die Rolle des Moderators beleuchtet. Vielfaltige Impulse regen zur Durchfuhrung eigener Moderationen an. Das essential schliesst mit Tipps fur die Moderationspraxis fur Anfanger und Fortgeschrittene.
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