Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation

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Das chinesisch-deutsche Autorenteam Prof. Dr. Xiaojuan Ma und Prof. Dr. Florian Becker liefert pragnant die wichtigsten Wissensbausteine und Tipps zur Business-Kultur in China. Sie garantieren mit langjahriger Praxiserfahrung, wissenschaftlicher Basis und Heimat in beiden Kulturen wertvolles Insider-Wissen. Die Leser erhalten hier eine kulturelle Sensibilisierung aus erster Hand fur den Erfolg im chinesischen Business-Kontext.