Sustainable Marketing Management: Grundlagen Und Cases

Sustainable Marketing Management: Grundlagen Und Cases
Format
Paperback
Publisher
Springer Gabler
Country
Germany
Published
1 November 2014
Pages
467
ISBN
9783658024369

Sustainable Marketing Management: Grundlagen Und Cases

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Ausgangslage und Rahmenbedingungen des Sustainable Marketing.- Grundsatzfragen und Umsetzung von Sustainable Marketing.- Ausblick.

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