Landtagswahlkampfe: Annaherung an eine Kampagnenform
Marcel Lewandowsky
Landtagswahlkampfe: Annaherung an eine Kampagnenform
Marcel Lewandowsky
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Landtagswahlkampfe sind nicht einfach Wahlkampfe zweiter Klasse . Im Mehrebenensystem der Bundesrepublik stellen sie eine besondere Kampagnenform dar. Der Autor untersucht Organisation, Programmatik und Instrumente der Wahlkampfe in Nordrhein-Westfalen 2010, Baden-Wurttemberg 2011 und Sachsen-Anhalt 2011. Ein besonderer Schwerpunkt liegt dabei auf den Strategien und der Professionalisierung von Kampagnen auf der Landesebene.
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