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Adjectives in Advertising - an Analysis
Paperback

Adjectives in Advertising - an Analysis

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Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

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MORE INFO
Format
Paperback
Publisher
Grin Publishing
Country
Germany
Date
19 March 2012
Pages
28
ISBN
9783656151685

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

Read More
Format
Paperback
Publisher
Grin Publishing
Country
Germany
Date
19 March 2012
Pages
28
ISBN
9783656151685