Performance Comparison and Study the Impact of Marketing Expenses, Wages & Salary and Age on the Firm Performance in Indian Cotton Textile Industry

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, ICFAI IBS Business School Hyderabad, course: MTP, language: English, abstract: India is the world’s third largest producer of cotton and second largest producer of cotton yarns and textiles. The Industry was de-licensed in 1991-92 and it lead to various structural changes in this industry. This study aims to compare the performance (in terms of return on capital employed) of firms incorporated before liberalization and firms incorporated after liberalization in Indian cotton textile industry. This study also intended to study the impact of marketing expenses, wages & salary and Age on explaining the variances in the firm performance (in terms of net sales of the firms) across various groups of the firms.