Erfolgsfaktor Markt
Elko J. Kleinschmidt,Horst Geschka,R. G. Cooper
Erfolgsfaktor Markt
Elko J. Kleinschmidt,Horst Geschka,R. G. Cooper
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Uber Erfolg oder Misserfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren fur Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes fur die Zukunft.
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