Brennpunkt Kundenwert
W. Smidt,S. H. Marzian
Brennpunkt Kundenwert
W. Smidt,S. H. Marzian
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Optimale Kundenbearbeitung durch systematisches Marktmanagement: Das Buch zeigt verstandlich, wie es funktioniert. Vorgestellt wird ein neuartiges Marktmanagement-Modell, das die erfolgreiche Einfuhrung der Balanced Scorecard, des Risikomanagements, des Value Based Managements und der ISO 9000:2000 erleichtert.
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