Domain-Namen Im Internet: Ein Wegweiser Fur Namensstrategien
Tim Schumacher,Thomas Ernstschneider,Andrea Wiehager
Domain-Namen Im Internet: Ein Wegweiser Fur Namensstrategien
Tim Schumacher,Thomas Ernstschneider,Andrea Wiehager
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Der Domain-Name ist Schlussel und Aushangeschild jeder Website und bildet die Grundlage von Marketingstrategien im Internet. Als Rundum-Service bietet das Buch alles, was bei Domain-Namen zu beachten ist: von der Wahl eines guten Domain-Namens bis hin zu Suche, Registrierung, Handel, Rechtsfragen und Zukunftsprognosen. Gleichzeitig liefert das Buch die Basis fur das Management von Domain-Portfolios. Eine Checkliste im Anhang bietet Hilfestellung bei der praktischen Umsetzung.
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