Entrepreneurial Alertness: An Exploratory Study

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Entrepreneurial alertness plays an important role in the processes of opportunity exploration and exploitation. A central thesis of this dissertation is that opportunity creation requires a certain transformation of an individual entrepreneur’s mental schema. This study examines entrepreneurial alertness at the individual level.

A comprehensive model of entrepreneurial alertness are created and tested via structural equation modeling on the basis of survey data from 1080 entrepreneurs in two coastal regions of P. R. China.