Narrative Brand Planning: Wie Marken Zu Echten Helden Werden

Frank Otto Dietrich,Ralf Schmidt-Bleeker

Narrative Brand Planning: Wie Marken Zu Echten Helden Werden
Format
Hardback
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country
Germany
Published
4 April 2013
Pages
142
ISBN
9783642329197

Narrative Brand Planning: Wie Marken Zu Echten Helden Werden

Frank Otto Dietrich,Ralf Schmidt-Bleeker

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Einleitung: Marken sind Gesprache.- Kapitel I: Our World is a Narrative World.- Kapitel II: Narration und Konflikt.- Kapitel III: Narrative Brand Planning in drei Schritten.- Zusammenfassung.- Quellenverzeichnis.

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