How to Win Customers in the Digital World: Total Action or Fatal Inaction

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What can digital business technologies do for you, as a user, manager, strategist, marketeer or sales director? This book presents a template for seizing these new opportunities.Six cases demonstrate both power and risks of digital business technologies. Winners use them to make front-line people the point of decision making, to unlock information about customers; and to manage the fulfilment of their commitments. These are Total Action organisations, making every activity inside their organisation directly relevant for their customers.The authors take you on a discovery tour of new management concepts to create the winning organisation in the digital world.