Pricing - Praxis der optimalen Preisfindung
Thomas T. Nagle,Reed K. Holden,Georg M. Larsen
Pricing - Praxis der optimalen Preisfindung
Thomas T. Nagle,Reed K. Holden,Georg M. Larsen
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Die Autoren erklaren, wie die Rentabilitat eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfahrt einfache, aber ausserst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Gewinnmoeglichkeiten werden erlautert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken zur Erreichung dieser Segmentierung.
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