Einfuhrung in die Betriebswirtschaftslehre
Einfuhrung in die Betriebswirtschaftslehre
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Geeignet vor allem fur Bachelor-Studenten unterschiedlicher Fachrichtungen. Die grundlegenden Inhalte werden - sowohl fur OEkonomen als auch Nicht-OEkonomen - verstandlich, kompakt und ubersichtlich von kompetenten Fachautoren erlautert. Das Buch eignet sich hervorragend zur begleitenden Lekture einer Einfuhrungsveranstaltung, die in das oekonomische Denken und in die relevanten Handlungsfelder einfuhrt.
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