Qualitative Markt- und Konsumforschung: Einfuhrung und Praxis-Handbuch

Thomas Kuhn,Kay-Volker Koschel,Thomas Kuhn

Qualitative Markt- und Konsumforschung: Einfuhrung und Praxis-Handbuch
Format
Paperback
Publisher
Springer Fachmedien Wiesbaden
Country
Germany
Published
18 August 2022
Pages
235
ISBN
9783531194295

Qualitative Markt- und Konsumforschung: Einfuhrung und Praxis-Handbuch

Thomas Kuhn,Kay-Volker Koschel,Thomas Kuhn

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Die Autoren Thomas Kuhn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einfuhrung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Loesungsmoeglichkeiten angeboten.

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