Corporate Style: Stil Und Identitat in Der Unternehmenskommunikation

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Einordnung in die Unternehmenskommunikation.- Stiltheoretisch-linguistische Rahmenuberlegungen.- Stil in der Unternehmenskommunikation.- Linguistische Zugange zu Sprachstil und Identitat.- Normative Konzepte zu Sprachstil und Unternehmensidentitat.- Corporate Style: Ein integratives Beschreibungs- und Analysemodell.- Exemplarische Analyse: Innocent Drinks.