Wirtschaftsjournalistik: Grundlagen Und Praxis
Jurgen Heinrich,Christoph Moss,Jurgen Heinrich
Wirtschaftsjournalistik: Grundlagen Und Praxis
Jurgen Heinrich,Christoph Moss,Jurgen Heinrich
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Das Buch analysiert Bedeutung, Besonderheiten und Funktionen der Wirtschaftsberichterstattung und entwickelt daraus Grundsatze fur die redaktionelle Produktion, vor allem fur Aufbau, Aufmachung, Stil, Glaubwurdigkeit und Recherche, Organisation der Redaktion und Qualitatsmanagement. Anschliessend werden die zentralen Berichterstattungsfelder mit ihren Charakteristika, Moeglichkeiten und Missdeutungen vorgestellt.
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